Current:Home > Invest'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -Thrive Money Mindset
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-16 05:49:23
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (5)
Related
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- As Lake Powell Hits Landmark Low, Arizona Looks to a $1 Billion Investment and Mexican Seawater to Slake its Thirst
- Abortion messaging roils debate over Ohio ballot initiative. Backers said it wasn’t about that
- Everything You Need for a Backyard Movie Night
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- The Solid-State Race: Legacy Automakers Reach for Battery Breakthrough
- Want to Buy a Climate-Friendly Refrigerator? Leading Manufacturers Are Finally Providing the Information You Need
- Stanford University president to resign following research controversy
- Meta donates $1 million to Trump’s inauguration fund
- Texas is using disaster declarations to install buoys and razor wire on the US-Mexico border
Ranking
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Planet Money Records Vol. 3: Making a hit
- Shining a Light on Suicide Risk for Wildland Firefighters
- Influencer says Miranda Lambert embarrassed her by calling her out — but she just wanted to enjoy the show
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Judge to decide in April whether to delay prison for Theranos founder Elizabeth Holmes
- Northwestern athletics accused of fostering a toxic culture amid hazing scandal
- Get a Next-Level Clean and Save 58% On This Water Flosser With 4,200+ 5-Star Amazon Reviews
Recommendation
Questlove charts 50 years of SNL musical hits (and misses)
Penalty pain: Players converted just 4 of the first 8 penalty kicks at the Women’s World Cup
You Only Have a Few Hours to Shop Spanx 50% Off Deals: Leggings, Leather Pants, Tennis Skirts, and More
This week on Sunday Morning (July 23)
Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
UNEP Chief Inger Andersen Says it’s Easy to Forget all the Environmental Progress Made Over the Past 50 Years. Climate Change Is Another Matter
Can banks be sued for profiting from Epstein's sex-trafficking? A judge says yes
It Was an Old Apple Orchard. Now It Could Be the Future of Clean Hydrogen Energy in Washington State