Current:Home > MarketsPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -Thrive Money Mindset
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-15 20:22:30
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (94)
Related
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- 6 things to know about heat pumps, a climate solution in a box
- Bethenny Frankel's Daughter Bryn, 13, Is All Grown Up in Rare TV Appearance
- Why Nepo Babies Are Bad For Business (Sorry, 'Succession')
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- The fight over the debt ceiling could sink the economy. This is how we got here
- Save $200 on This Dyson Cordless Vacuum and Give Your Home a Deep Cleaning With Ease
- Northwestern athletics accused of fostering a toxic culture amid hazing scandal
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Blood, oil, and the Osage Nation: The battle over headrights
Ranking
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- A Life’s Work Bearing Witness to Humanity’s Impact on the Planet
- Washington Commanders owner Dan Snyder fined $60 million in sexual harassment, financial misconduct probe
- Are you trying to buy a home? Tell us how you're dealing with variable mortgage rates
- Sam Taylor
- TikTok CEO says company is 'not an agent of China or any other country'
- The wide open possibility of the high seas
- Disney World board picked by DeSantis says predecessors stripped them of power
Recommendation
A South Texas lawmaker’s 15
Miami woman, 18, allegedly tried to hire hitman to kill her 3-year-old son
Teetering banks put Biden between a bailout and a hard place ahead of the 2024 race
The 30 Most Popular Amazon Items E! Readers Bought This Month
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
Fish on Valium: A Multitude of Prescription Drugs Are Contaminating Florida’s Waterways and Marine Life
Shining a Light on Suicide Risk for Wildland Firefighters
Fighting back against spams, scams and schemes